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Dime a Dozen

Project type

We

Date

November 2024

The Over-Saturation of Art and Influence

In an age where everyone is an influencer, a content creator, or a self-proclaimed artist, society is starting to feel the strain of oversaturation. We’re surrounded by a constant flood of images, videos, and performances—each competing for our fleeting attention, yet often lacking substance.


At least that's what people say.



It can feel so cruel, these are people's hopes and dreams-their livelihood.



But "they" want electricians not poets.



People want their kitchen lights to work not another person talking about their feelings.



While creative expression is essential to the human spirit, we must confront an uncomfortable truth: at some point, the noise becomes overwhelming, and the meaning behind it is lost?



A Dime a Dozen captures the frustration and exhaustion many feel toward the endless stream of content creators and influencers, questioning whether there is still value in art when everyone is trying to be the next big thing.


Sort of like a 4th wall has taken over the world. The one in our hands. Soon to be our heads. Literally.


Are we focusing on the creators who feel like a dime a dozen, or the other kind of "creators", the people who keep the less glamorous aspects of our lives afloat.



We are now seeing a paradox where creativity, once prized for its originality and depth, is mass-produced, consumed in rapid cycles, and forgotten just as quickly?


As the market becomes oversaturated with wannabe rappers, photographers, and influencers, the impact of any individual artist diminishes?



But perhaps this project is not just about art itself; it's about society’s urgent need for balance.


While many pursue fleeting fame and virality, there’s a growing recognition that we desperately need individuals with hard, tangible skills—electricians, plumbers, engineers—those who keep the infrastructure of society running.


These are the people who solve real-world problems, who use their hands to create and maintain the physical world, not just the digital one. They certainly aren't mutually exclusive.



...perhaps they too are rappers when they get home.




We have a surplus of creators, yet a deficit of workers in vital industries that keep our cities, homes, and lives functioning. For every new content creator, there are fewer young people pursuing the trades. The irony is stark: art and creation have long been symbols of progress and innovation, but now, as everyone rushes to be heard, fewer are listening.



This is a tragedy?



Or is a new way of life burgeoning, one that will take decades to fully integrate and download into our psyche.



Through this photography series, I seek to capture this societal tension. The images will juxtapose the digital and physical worlds—photographers and influencers posing in meticulously curated scenes against the backdrop of real-world laborers, electricians, and craftspeople who are often unseen but essential. The influencers will be a dime a dozen, while the workers who hold society together will be shown as the foundation of our reality, doing work that has direct, measurable impact.

In the process, this series will ask: with so much saturation, is there still a point to making art? Or has the flood of creators devalued the very notion of artistic expression? The truth is uncomfortable, but perhaps necessary: not everyone needs to be an artist. Society doesn’t need more influencers, it needs people with hard skills—the kind of people who build and maintain, who ground us in the reality beyond the screen.

Maybe it's time to rethink what we truly value, and what kind of legacy we want to leave behind.


Will "we" even matter?

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