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The Farm
Project type
The Bubble
Location
Williamsburg, Virginia
Blend humor, satire, and commentary on wealth, privilege, and the insulated lives of people in luxury facilities. Bring this comedic opera to life:
A tried and true concept: a satirical glimpse into the overly polished, yet fragile world of the elite seeking refuge from their own self-destructive tendencies. Each image could feature exaggerated, almost caricature-like portraits of different archetypal characters found in these environments. These portraits would capture their vanity, entitlement, and disconnect from reality in a humorous and slightly absurd way. It could also show the long hours, the isolation and the fatigue from maintaining such a life. The vulnerability.
Key Elements of the Project:
1. The Characters:
- The Self-Important Music Executive: Dressed in a custom-made robe, maybe even gold-trimmed, furiously shouting into two phones at once while therapists try to calm him down. His face is full of frustration, while behind him, a meditation group is trying to keep serene in the chaos.
- The Real Estate Faux-Mogul: Flashy, overly dressed for a rehab retreat (perhaps in a bright suit with loud patterns), holding up property documents no one cares about, lecturing a group of uninterested peers about "making money out of thin air." When someone mentions bankruptcy, his face twists in horror.
- The "Manifest Your Way to Success" Guru: This character has perfected the art of deflecting accountability, constantly preaching "positive vibes" in absurdly complex and over-the-top affirmations. Clutching a crystal in one hand and a designer journal in the other, the look of disbelief when confronted with something mundane, like spilled coffee or a dirty chair, is priceless.
- The Disillusioned Trust Fund Baby: Trying to act normal but completely clueless about the "real world." Dressed in boho-chic, sitting in a circle on the floor, legs crossed, casually dropping terms like "self-actualization" and "finding my truth," but then shrieking at the mention of cleaning duties.
- The "Pick Yourself Up by the Bootstraps" Investor: Often seen wearing an expensive workout outfit, lecturing everyone about "discipline" while sipping on a $25 detox juice. A grotesque look of confusion crosses their face when you bring up minimum wage or student loans.
- The Luxe Spiritual Healer: Adorned in designer yoga gear, espousing the importance of simplicity and “being one with nature” but is visibly horrified at the mere mention of bugs or anything "unclean." Their lavish mat made of ethically sourced alpaca wool is carefully placed on a pristine surface.
2. Setting:
- Luxury Rehab Environment: The backdrop for each portrait would be a pristine, opulent space, which is hilariously out of sync with the nature of "rehab." Think massive spa-like buildings, manicured gardens, detox smoothie stations, designer blankets on leather therapy couches—highlighting the disconnect between the world of luxury and recovery. Every inch of the setting should scream extravagance.
- Contrasting Elements: These could include glimpses of reality breaking through—like a janitor cleaning up in the background, a worn-out nurse, or glimpses of the outside world that jar with the overly polished interiors, emphasizing the privilege bubble they live in.
3. Style:
- Caricature-Like Poses: The poses and facial expressions of the subjects could be exaggerated to capture moments of genuine shock or disbelief—expressions of horror when faced with mundane struggles like a chipped nail or a stain on their designer outfit. Think of "high society" meets "everyday mess."
- Staged, Cinematic Lighting: Use dramatic, overly glamorous lighting, as if they're on a movie set, to play up their sense of self-importance, but with small details that poke fun at them (perhaps an absurd prop in the background or an inconvenient moment captured mid-panic).
- Play with Fashion: Fashion would be a key part of their personality, showing off their wealth and privilege—designer labels, luxury jewelry, and over-the-top accessories—juxtaposed with moments of absolute disbelief when things don’t go their way (i.e., designer shoes getting dirty).
4. The Gasp Moments:
- Capturing these "gasp moments" would be essential—those reactions where their polished facade cracks and reveals the absurdity of their world. Each portrait would aim to capture a moment where these characters are truly taken aback by the "real world" or the mere mention of hardship.
- For example, someone mentioning “public transport” could elicit a look of confusion and fear, while discussing "credit card debt" might cause them to dramatically fan themselves as if about to faint. Stop vilifying the hardworking wealthy!
5. Tone and Humor:
- The humor would come from the extreme overreactions and misunderstandings about how the rest of the world lives. There's an irony in how these characters believe they've reached enlightenment or recovery, but their insulated lives continue to shield them from true growth or hardship.
- The photos could feature satirical captions that playfully mock their worldviews or key quotes from them that demonstrate their detachment, e.g., “I just don’t understand why people don’t simply invest in art!”
Execution:
- Photo Series: This could be a collection of 10-15 images, each focused on a different "character" or situation, all unified by the theme of ridiculous privilege and detachment from the real world.
- Title and Captions: Each piece could be titled with a witty description of the subject or scene, followed by a brief, humorous commentary that mocks their worldview, such as "The Disbelieving Heir: 'Wait… people still have mortgages? I thought that was a myth.'"
This project, with its humorous take on serious topics, could not only be an entertaining and eye-catching body of work but also a commentary on the broader themes of wealth, privilege, and disconnect. It isn't about vilifying the wealthy, but rather highlighting some serious gaping holes in the trends of today's world in which the magnifying glass is on some but not others, all while still enjoying the benefits with no recourse. Much yelling.